Today we added links and articles to every page on the left hand column, for example, on the recipe page I added Jamie Oliver's website as a link as this may be useful to visitors. To make the website look more realistic, we added an advertisement in the right hand column for Weight Watchers. This was consistent throughout and made the website look complete.
Here is a print screen of our left hand column on one of our pages - as you can see, in our rollovers we use complimentary colours.
On the right hand column we added a 'WeightWatchers' advertisement taking the audience straight to the Weight Watchers website. Here is our advertisement: